Abstract

Purpose: Environmentally friendly practices should be adopted by employees because of environmental degradation at the global level. It is important for organizations to identify factors that can create awareness among employees regarding environment and develop pro-environment behavior among them. Therefore, the purpose of this study was to analyze the influence of big data analytical capability, employee biostatistical literacy, employee perceptions of biostatistics knowledge and training, and environmental awareness on employee environmental behavior. This research aimed to examine mediating effects of environmental awareness. Design/ method/ approach: Quantitative research methodology was used in this research. Employees were the population of the study. Self-administered survey design was used to gather responses from the employees. A questionnaire with 7-point Likert was adopted to develop questionnaire. 168 usable questionnaires were received which were used for analysis through Smart PLS 4. Simple random sampling technique was used to collect data from employees. Findings: Results demonstrated that big data analytical capability, employee biostatistical literacy, and employee perception of biostatistics knowledge and training have positive effect on environmental behavior. Effect of environmental awareness on environmental behavior was statistically supported. Mediating role of environmental awareness was also confirmed. Originality: This study is among few ones that has discussed biostatistical literacy as exogenous variable.