Abstract

Purpose: This study explores how managers make sense of biomathematical models within green management strategy. Rather than examining model performance, the research focuses on how ecological mathematical constructs such as resilience, carrying capacity, and tipping points are interpreted and translated into strategic sustainability actions. Drawing on Sensemaking Theory, the study seeks to understand how meaning is constructed around nonlinear ecological outputs in organizational contexts. Method: A qualitative research design was employed, based on 12 semi-structured interviews with sustainability managers, environmental modeling specialists, and green strategy leaders who directly engage with biomathematical tools. Using a three-step coding process (open, axial, and selective coding), the analysis developed first-order concepts grounded in participants’ language, which were then abstracted into second-order themes and aggregate dimensions to explain the interpretive processes linking biomathematical outputs to strategic decisions. Findings: The findings indicate that managers engage in structured sensemaking processes by extracting salient ecological cues, framing them within organizational narratives, and enacting green strategic responses. Biomathematical models shape strategy through interpretation and narrative construction rather than technical determinism. Originality/Implications: This study contributes by providing a process-oriented understanding of how biomathematical abstraction becomes embedded in green management through managerial sensemaking.